Calvin Harris Premieres ‘Blame’ Video, Breaks Another Spotify Record
First, “Blame” — which pairs the Scottish DJ with British singer John Newman — has gotten music video treatment.
As the words tell Newman’s story of committing an act of infidelity, that visual is made real in the clip, as a scantily clad woman lies on the bed next to him and, similarly, Harris, who’s featured in another scene.
As the clip progresses, more blonde and brunette beauties head to the club (where else would you go in a dance music clip?) to shake and shimmy the night away. But things start getting weird when water gets involved, in the form of a hot tub, bathroom sink and even a puddle, all of which have transportational powers.
Perhaps we’re reading too deep into it, but hints throughout the epic short film and the stillness of the lady next to Newman seem to suggest the “blame” he’s talking about could be criminal in nature. But we’ll let you make your own decision on that …
Meanwhile, you probably remember when Harris became the first UK solo act to get 1 billion plays on Spotify. According to Music Week, the DJ du jour’s “Blame” just peaked atop the streaming service’s Global Chart just three days after being released. The site says the feat usually takes an act seven to eight weeks to achieve, but the success of “Blame” is a result of a global release of the track rather than rolling out over a few days, weeks or even months, as some other songs have made it to the market.
“Blame” also makes its way onto the Billboard’s Hot Dance/Electronic Songs Chart at No. 15, scoring the hot shot debut position. If pattern holds and the video picks up traction — and it will — Harris is on his way to having one of the year’s biggest hits in and outside the dance music arena.